Red Lion Hotels Corporation (RLHC) has announced the relaunch of its upper economy brand Signature Inn. Inspired by midcentury design and the Golden Age of Travel, the boutique-style concept evokes a fresh and colorful personality. Stunning visuals and creative motifs will further perpetuate the brand theme across both existing and converted assets, as well as new-build properties.
“We have set out to create a modernized Americana experience that excites guests and also offers a solid return on investment to franchise owners,” says RLHC president and CEO Greg Mount. “Style and personality do not need to come at a premium when we can scale a unique offering. We take pride in the imagination behind this brand and in our ability to generate profit for our franchisees.”