The 76 Most-Anticipated Hotel Openings of 2025

Frame Hotel – SoCo, Austin

Frame Hospitality Group has unveiled its flagship property, Frame Hotel – SoCo, in Austin’s iconic South Congress neighborhood. Designed in-house, the boutique retreat features 20 suites with custom oak furniture, spa-like bathrooms, and private lanais. Across the street, sister property the Frame Hotel – Treehouse, has completed renovations on its own seven rooms, offering visitors two contemporary yet tranquil escapes in the city.

Architecture, Design, Purchasing Firm, + Operator: Frame Hospitality Group | Owners: Frame Hospitality Group + Girls Hotel