9 Restaurants That Delight the Senses

Novu Waffle, Riyadh

Masquespacio’s signature balance of function and whimsy ensconces guests in a visual homage to Novu Waffle’s eponymous treat. “When the client connected with us, we saw a waffle brand with a fun approach,” Masquespacio cofounder Christophe Penasse says. “We thought why not use the form of a waffle and create a pattern with it that would make the whole space a waffle experience.” A distinctive grid pattern distinguishes the façade as well as the interior, with doors and windows decorated with the motif in every direction. The central rectangle of brickwork further alludes to what’s on the menu, with a cubicle seating area populated with tables, stools, and cushions whose forms all honor the theme. Offsetting the muted pale blue backdrop is a yellow structure installed overhead for contrast—also complete with its own gridded look. Rounding out the visitor experience, the queue orients guests around the central cubicles before concluding at a wall adorned with brand iconography and messaging that reflects the Valencia-based studio’s playful ethos. “We want them to have a moment of fun,” Penasse adds. “A waffle can make you smile and laugh. It’s all about having a waffle while being surrounded by waffles.”

Photo courtesy of Masquespacio