The 2025 HD Awards Project Winners

MIDSCALE HOTEL PUBLIC SPACE
Romer Hell’s Kitchen, New York

A swank but inviting private club air permeates the vintage art-adorned public areas at Romer Hell’s Kitchen. Guests organically weave their way through a sequence of vignettes, including the reception desk fashioned out of brushed aluminum and walnut burl wood backdropped by sleek, pill-shaped panels. A custom banquette grounds the living room, and the Hell’s Kitchen Neighborhood café stars a mosaic tile floor pattern that calls to mind the building’s 1960s-era roots. There’s also the Corner Store, a showcase of locally made goods, and the Study, a cozy hangout warmed by an amber glass fireplace. “The orange marble walls in the lobby are from the original interior by Morris Lapidus. We wanted to celebrate them, so we crafted the finish palette around them,” says Goodrich creative director Rosie Rainbow. A trifecta of cantilevered chandeliers also make an impression on the entrance area’s raised ceiling, as do the bespoke linear uplights “that illuminate the insides of a series of arched domes,” says Hines Fischer, the studio’s lead product designer. “The integration of lighting and architecture creates a dramatic transformation of the space.”

Architecture Firm: Stonehill Taylor, New York | Interior Design Firm: Goodrich, New York | Owner/Developer: LUCID/Highgate | Operator: Highgate Hotels | Purchasing Firm: Parker International