The 2025 HD Awards Project Winners

BUDGET/SELECT SERVICE HOTEL
Now Now NoHo, New York

First built as a lodging house in 1917, the property has at turns served as a tavern and dry goods store, and its latest incarnation, Now Now NoHo, revolves around 180 compact sleeper cabins. “One of my favorite design moments is the transition from the vibrant energy of the Bowery into the serene embrace of the lobby,” says Ashley Wilkins, founder and creative director of Islyn Studio.

Indeed, the accommodations pack an unusual amount of glamour in their 35 square feet. Taking cues from vintage European train cars and Tokyo’s capsule hotels, they are layered with custom furniture and capped with open ceilings sporting acoustic baffles that allow light and air to filter through. “We were intentional in shaping a space that feels both timeless and grounded in history, yet infused with a sense of discovery,” adds Wilkins.

Architecture Firm: Gene Kaufman Architect, New York | Interior Design Firm: Islyn Studio, New York | Owner and Purchasing Firm: Dovetail and Co.