A new report from the American Hotel & Lodging Association (AHLA) found that 72 percent of the 2,202 U.S. adults surveyed plan to maintain or increase their number of hotel stays in 2024 compared to 2023.
The survey found that most Americans (53 percent) plan to travel overnight for leisure during the next four months, and 32 percent plan to travel overnight for business. Hotels remain the most popular lodging choice for likely travelers, including 71 percent of likely business travelers and 50 percent of likely leisure travelers.
Other key findings from the AHLA report include:
- 51 percent of respondents are likely to travel overnight for a family trip in the next four months, 39 percent of whom said they would likely stay in a hotel.
- 38 percent are likely to travel overnight for a romantic getaway in the next four months, 60 percent of whom said they would likely stay in a hotel.
- 35 percent of those surveyed ranked high-speed Wi-Fi as the top technological amenity they consider when evaluating hotels, while 14 percent ranked keyless entry or mobile check-in as their top pick.
“These survey results underscore the tremendous potential 2024 holds for hoteliers and hotel employees,” says Chip Rogers, president and CEO of AHLA. “The year ahead will not be without challenges, however, and these findings show that inflation is preventing hotels from reaching their full potential. Still, hoteliers are optimistic about the year ahead and excited to continue providing excellent services for guests throughout 2024.”
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