d-ash design’s work on Godiva’s 5th Avenue Flagship store in New York has store won the Specialty Food category in Chain Store Age’s Retail Store of the Year design competition. The design team, led by principal David Ashen, collaborated with Godiva’s Linda Lombardi to create a luxurious, immersive retail environment that takes design cues from the chocolatier’s Belgian heritage. Wood accents and other rich materials decorate the shop, which also features a backlit Lady Godiva emblem behind the cashier’s wall, another homage to the brand’s tradition.
