Popular London café Feya has unveiled its newest location in the heart of the city’s bustling West End. Locally based design studio FormRoom designed the second flagship with a playful interior narrative that depicts a maximalist forest scene.
“Their vision is one rooted in mythology and escapism, so that lends itself naturally to a maximalist approach to feature design,” says David Roberts, FormRoom managing director. “Feya has a very loyal brand following who see it as a retreat from reality. So, we looked to create a narrative for the space, so that as you move through it, you’re taken on a very literal journey of discovery.”
A rich textural palette and pastel hues are paired with bold bespoke features. The nearly 2,000-square-foot interior contains abstract, surreal references to water—from lily pads accents to custom velvet seating and an inlaid resin “river” with amethyst jewel tones. A bespoke crystal chandelier and mirror detailing punctuate the ground floor, while the upper section features a large-scale light, crystal, and foliage installation.