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News: Boutique + Lifestyle|Hotels + Resorts
July 16, 2024

Austin’s Hotel Van Zandt Gets a Lobby Upgrade

MARKZEFF, the property’s original designer, returns to renovate its common spaces and add a new lobby bar

Words by: Stephanie Chen

Hotel Van Zandt lobby renovation staircase with Brass Poppy bar seating and fireplace
Renderings courtesy of Hotel Van Zandt
Renderings courtesy of Hotel Van Zandt

News:

Boutique + Lifestyle | Hotels + Resorts
July 16, 2024

Austin’s Hotel Van Zandt Gets a Lobby Upgrade

MARKZEFF, the property’s original designer, returns to renovate its common spaces and add a new lobby bar

Words by: Stephanie Chen

Hotel Van Zandt, a boutique hotel in Austin’s historic Rainey Street district, is undergoing a lobby renovation. The revamp will also introduce a new bar concept, Brass Poppy.

The redesign of Hotel Van Zandt, which joined Sage Hospitality’s portfolio in 2022, is being led by MARKZEFF, the New York-based firm that also spearheaded the hotel’s original design.

Hotel Van Zandt’s lobby refresh

Hotel Van Zandt lobby renovation staircase with Brass Poppy bar seating and fireplace

Inspired by the hotel’s eclectic style and the original bungalow houses lining Rainey Street, the first-floor redesign will incorporate jewel tones, antique brass, tooled leathers, and hand-tufted carpets sourced from Nepal.

The lobby will now offer intimate areas for guests to gather among artisanal and vintage furniture pieces, while the remaining space will be transformed into cocktail bar and lounge Brass Poppy.

The addition of Brass Poppy

Hotel Van Zandt lobby renovation staircase with Brass Poppy bar seating and fireplace

The name Brass Poppy is inspired by the delicate yet resilient poppy flower, known for its ability to grow in adverse conditions. Pairing the boldness of brass with the quiet strength of the poppy, the design will embody the flower’s timeless beauty and resilience.

Alongside cozy bar and lounge seating, Brass Poppy will capture the essence of art nouveau forms through a metal installation adorning the bar.

“It’s been a privilege to return to Hotel Van Zandt for this renovation project,” says Stacie Meador, lead designer at MARKZEFF. “Drawing inspiration from Austin’s lively atmosphere, the reimagined lobby space and Brass Poppy weave in textures, hues, and materials that each tell a story and add a layer of depth to this iconic property.”

The renovations is set to debut this fall.

More from HD:
Retail Design Trends: Gen Z Pushes Physical Stores To Upgrade
The Men Behind Some of New York’s Most Storied Hotels
Carlton Cannes Harmonizes the Past and Present

Boutique + Lifestyle | Hotels + Resorts
Americas•Lifestyle + Boutique•Renovations + Restorations

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