Amsterdam-based boutique hotel brand Sir Hotels has opened its first UK location with the launch of Sir Devonshire Square in London’s Shoreditch neighborhood.
Located on the charming brick courtyard of Devonshire Square, the property originally operated as a warehouse for the East India Tea Company.
The hotel houses 81 rooms (including 11 suites), a gym, and yoga studio. It also features a sprawling public space, which includes a shop selling local products reflective of London’s diverse culture.
The lobby bar serves as the hotel’s vibrant social anchor, transitioning from breakfast fare in the morning to light plates in the afternoon, and, finally, transforming into a bar at night with curated cocktails and cultural programming. The design is intended to foster connection between both guests and locals alike.
The main restaurant and the Cover, Sircle Collection’s private members club, are set to debut later this year.
Sir Hotels—part of Liran Wizman’s Sircle Collection—now operates five properties across five European cities: London, Amsterdam, Barcelona, Ibiza, and Berlin.
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