Boutique hospitality group Sircle Collection is set to roll out its newest lifestyle brand, Sircle Hotels, with the opening of Sircle London this fall followed by Sircle Milan in spring 2024.
“We are absolutely thrilled to be expanding further into Europe, and at such a pivotal moment for Sircle Collection’s evolution,” says Sircle Collection founder Liran Wizman. “It’s always been a dream of ours to open a property in London, and offer something compelling and distinctive to the city, as well as introduce London to the Cover, our global members club. Likewise, the opening of Sircle Milan will add a new and exciting dynamic to the ever-evolving brand.”
The 81-room Sircle London will open at the threshold of the vibrant East End, crafted by the company’s in-house team to spotlight local artisans and makers. The Cover members club, the Seven North restaurant, a yoga studio, fitness center, and an outdoor botanical courtyard will round out the public spaces.
Part of the restoration of the iconic Torre Velasca skyscraper, Sircle Milan will also feature a Cover members club in addition to a sumptuous spa, fitness center, and 72 luxury penthouses. International architecture and design practice Dimorestudio will fashion interiors for the 11-floor property.
Sircle Collection will also expand beyond Sircle Hotels through 2024. The Cover will add spaces in Vienna and Amsterdam this year along with three Max Brown hotels in Athens, Milan, and Vienna. Àterre Rotterdam will open in spring 2024, while Sir Prague is expected to arrive shortly after in the fall.