Nestled into the hillside of downtown Charlotte Amalie on the island of St. Thomas, the Pink Palm Hotel debuts at the site of the former Smith’s Fancy guesthouse. Owner Brent Pelton and president of operations Stephanie Carballo led the transformation of the midcentury gem, converting it into an Art Deco-style tropical retreat.
“We took inspiration from the 1940s and ’50s use of the property,” Pelton says. “That’s where the inspiration came from to make the property a bit eclectic in the different materials, colors, and motifs used. We also took inspiration from our location—we wanted the Pink Palm to feel tropical and have the guests feel connected to the place they’re visiting, but with a modern and fun design.”
The Pink Palm comprises six original buildings spread across a single acre connected by alfresco pathways and stairways, as well as amenities including a pool, outdoor shower, and Jacuzzi. The pool deck, in particular, serves as a key social hub with green geometric tiles topped by quirky daybeds and loungers.
Wicker, rattan, bamboo line the interiors of the Pink Palm to offer a soothing, organic contrast to a striking color palette composed of mellow pinks, jungle greens, and blood orange. Velvet and terrazzo infuse a sumptuous flair into the materiality, while jungle-themed wallpaper and native greenery reinforce native flora surrounding the property. Each of the 27 guestrooms are set against the backdrop of stunning natural vistas framed by expansive windows that flood the rooms with natural light. Outdoor areas of varying size are attached to each unit as well.
The new boutique hotel is the latest entry from the American Beech hospitality empire, which includes American Beech, Aqua Beach Hotel, and Black Llama Bar on Long Island, New York.
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