Furniture and textiles company HBF has introduced its new showroom in New York’s Flatiron District.
The sixth-floor space was crafted by Alda Ly Architecture (ALA) in collaboration with HBF and T Clifton Design. Developed with the attributes of a hospitality space, the new showroom refreshes guests with openness and color. “We created this sense of compress and release throughout the space,” says ALA director of interior design Tania Chau.
Upon stepping out of the elevator, a foyer leads to a quiet, minimal environment defined by a low ceiling and a skylight that generously fills the interior with light. An open layout serves as a showcase for a range of HBF lounge furniture, while a product gallery is installed before the windows. Sectional sofas wrapped in blush-toned textiles are paired with low tables apt for an informal meeting near the bar area, which features softly arched cabinets and pendant lighting.
Low ceilings and a curved soffit instill warmth in the showroom’s wellness hallway, which includes entry to a pump room adorned with a dark, moody palette of rich burgundy, blush, and deep green.
Textiles are also displayed in a nearby niche illuminated by LED fixtures overhead, ideal for designers to view materials in a range of different lighting conditions. A long terrazzo table serves as a coworking destination as does a conference room and smaller offices partitioned by demountable glass walls. The rear of the open space is clad with a showcase of seating designs fixed upon an elevated platform against a window overlooking Manhattan. “We just wanted [the space] to feel like an oasis in New York City, so we focused on bringing the outdoors in, bringing the daylight in, and making it feel lush,” adds ALA founder and principal Alda Ly.