Kith Debuts Inaugural Women’s Store in New York

The new retail concept takes over the space where the brand launched its first flagship more than a decade ago

Words by: Stephanie Chen • Photos courtesy of Kith

kith women soho new york shoe apparel interior

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Retail + Commercial

January 5, 2024

Kith Debuts Inaugural Women’s Store in New York

The new retail concept takes over the space where the brand launched its first flagship more than a decade ago

Words by: Stephanie Chen • Photos courtesy of Kith

Fashion brand Kith has launched its inaugural Kith Women store at 644 Broadway in New York, the historical landmark building where its first Manhattan flagship opened in 2011.

The exterior of Kith Women preserves the structure’s original red sandstone, brick, and cast iron entrance gates. Inside, interiors—designed by Kith founder, CEO, and creative director Ronnie Fieg—combine the brand’s signature retail concept with materials like Venetian plaster, travertine, and rosa aurora marble to achieve a calm, modern elegance.

The retail space also includes an in-shop café and plant area, crafted in collaboration with PlantShed, a local flower and plant shop.

Featuring Kith Women and multi-brand apparel, the main room boasts grand walnut trim ceilings accented with brass, Kith Monogram suede wallpaper, and oak-patterned flooring. Custom-made walnut display cases by Brooklyn-based woodworker Mark Jupiter anchor the room with aurora stone tops, brass metal drawers, and olive tree centerpieces.

The footwear space, meanwhile, unfolds under an arched plaster ceiling and a custom Italian chandelier. The adjacent fittings rooms include custom walnut benches.

kith women soho new york exterior