The 63 Most-Anticipated Hotel Openings of 2024
W Union Square, New York
In 2000, the W Union Square opened in the former Guardian Life Insurance Company building, a 1911 Beaux Arts-style structure reimagined by Rockwell Group. Twenty-four years later, the firm is behind the landmark’s makeover, which flaunts a boldly colored runner that flows into the lobby from the curving staircase and a lively bar found underneath a coffered ceiling. To complete the redesign, the 256 guestrooms have been updated with soft green hues that nod to the park below.
Architecture Firm: Beyer Blinder Belle Architects and Planners, New York | Design Firm: Rockwell Group, New York and AvroKO, New York (rooftop) | Owner + Operator: Marriott International