The 63 Most-Anticipated Hotel Openings of 2024
Soho House São Paulo
The 36-room Soho House São Paulo—the brand’s second in Latin America following Mexico City’s opening in September—will be situated in an old maternity ward in Cidade Matarazzo, a cultural hub featuring retail, restaurants, and green spaces. In addition to preserving the building’s history, the design team will collaborate with local artisans to source pieces that honor the city’s Portuguese heritage as well as Brazilian modernism. When it debuts this quarter, guests will indulge in the rooftop pool, spa, or indoor/outdoor members spaces, all surrounded by lush tropical gardens.
Architecture + Design Firms: Soho House Design, London | Owner + Operator: Soho House & Co.