The 50 Most-Anticipated Hotel Openings of 2026
The Zetter Bloomsbury, London
Design: Thurstan
What we’re looking forward to: Significantly influenced by the neighborhood’s literary heritage, the Zetter Bloomsbury unfolds across six Georgian townhouses opposite the British Museum. Cozy vibes abound in the day-into-night Parlour, the verdant garden-facing Orangery, and the 68 guestrooms that elicit a residential air with a thoughtful array of antiques, vintage textiles, and bold patterns.