The Best U.S. Hotel Openings of 2023

Virgin Hotels New York City

Virgin’s long-awaited New York flagship landed this year in NoMad. The handiwork of Stantec and MARKZEFF, the 460-room hotel reflects the lifestyle hotel company’s cheeky style, evoking the playfulness and grit of the city. A standout is the striking staircase—wrapped in Virgin’s signature red—that leads guests to the 4,000 square-foot indoor-outdoor F&B destination Everdene, which acts as the nucleus of the hotel.

Architecture Firm: Stantec, New York | Design Firm: MARKZEFF, New York | Owner: Lam Group | Operator: Virgin Hotels Group