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News: Boutique + Lifestyle
March 23, 2021

Sims Patrick Studio Completes Refresh of Glenn Hotel

Brand Verve completed brand strategy and positioning

News:

Boutique + Lifestyle
March 23, 2021

Sims Patrick Studio Completes Refresh of Glenn Hotel

Brand Verve completed brand strategy and positioning

Legacy Ventures has completed a $5-million renovation of the 110-room Glenn Hotel, Autograph Collection. The 12-month project, designed by Sims Patrick Studio, along with brand strategy and positioning insight from Brand Verve, has refreshed the Glenn with a Southern generosity of spirit. The project was managed and executed by Legacy Ventures, the original developers of the hotel, and included all guestrooms and public spaces.

Built in 1923 as an office building, Legacy Ventures’ adaptive reuse of the historic property in 2006 preserved the Glenn’s architectural elements and obtained its listing on the National Register of Historic Places. Now, the redesigned entries, living and dining areas of the hotel invite guests to feel at home with warm touches of custom millwork, intimate spaces, and the dark, lush colors of Atlanta’s forested landscape. Throughout the hotel, a lion motif appears frequently, including guestroom door knockers and artwork, honoring the 39 carved stone lion heads adorning the building’s historic cornice. Meeting rooms have been renamed to honor notable female Southern authors whose works can be found on bookshelves throughout the hotel.

The hotel’s restaurant, Glenn’s Kitchen features a completely redesigned interior, with a design that recalls the intimacy of supper on a Southern porch: white-washed brick, traditional shiplap, angled shutters, and caned accents. The renovation has also reimagined the Glenn’s rooftop venue, SkyLounge, as a comfortable yet elegant veranda. A boxwood adorned wall evokes a private rooftop garden and a cloistered retreat.

Photo: Courtesy of Legacy Ventures

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