Auberge Resorts has appointed Craig T. Reid as president and CEO of the company. Previously serving as president of hotel operations, Americas, at Four Seasons Hotels and Resorts, Reid will lead Auberge Resorts as it expands internationally through new projects in the United States, the Caribbean, Latin America, Europe, and Africa. Reid will report to current CEO and founder Mark Harmon, who will assume the role of managing partner.
“Craig Reid’s experience, knowledge and relationships will be a game-changer for us,” says Harmon. “His impressive career spanning all aspects of hotel development and management makes him exceptionally suited for this role. Craig represents the best of the best: not only is he a superb businessman at the height of his game, he is also highly respected for his leadership and character. I couldn’t be more pleased that he is joining our team.”
Dan Friedkin, chairman of the board, adds, “Craig Reid is one of the top hotel industry professionals with unmatched experience in overseeing growth and achieving service excellence while at Four Seasons. Attracting Craig to Auberge Resorts was a top priority for us. His proven leadership skills and character position us to execute our strategic plan for accelerated global growth.”
Reid was most recently responsible for setting the strategic direction for Four Seasons hotels in Canada, the US, and Latin America-a region that spanned seven time zones. The company recently announced that it secured a strategic investment from Friedkin Capital Partners to expand its presence internationally through new projects in the United States, the Caribbean, Mexico, Europe, and Africa.
