Global mirror technology company Electric Mirror has appointed Frank Boardman as its new vice president of international sales and U.S. eastern regional manager.
In the role, Boardman will spearhead the development of new business opportunities, fortify existing partnerships, and deliver innovative solutions to hospitality clients worldwide.
Boardman brings a background as a degreed architect and certified interior designer, coupled with experience as a consultative sales executive. With more than 30 years of experience, he is recognized as a trusted advisor, team builder, and forward-thinking professional committed to customer service.
Boardman’s contributions include major projects such as the Grand Hyatt Atlanta, Grand Hyatt New York, Hyatt Harborside Boston, and the Ritz-Carlton, Sarasota. Beyond his project involvement, Boardman is a guest lecturer at various design schools and universities, as well as an instructor for the International Interior Design Association (IIDA).
Electric Mirror, which is based in Everett, Washington, is preparing to unveil several new products and services, as well as expand internationally, and Boardman’s leadership will play a pivotal role in achieving these objectives.