Hotel design impacts every aspect of a traveler’s experience. To get a sense of where hotel design is headed this year, we asked a handful of veteran designers to share what they predict we’ll be seeing in 2024.
“Luxury hotels are integrating art into the design, showcasing unique and thought-provoking pieces throughout the property. Look for gallery-style walls, custom art, and bespoke installations that reflect personality and interests. It is moving from mere decoration to an integral part of the architecture and interior spaces.” —Gulla Jónsdóttir, owner + principal, Atelier Gulla Jónsdóttir
“Post-pandemic, wellness is top of mind. Think wellness oriented in-room amenities like app-based access to in-room and in-gym fitness options and custom curated city guides from the property’s point of view.” —Dan Mazzarini, principal + creative director, BHDM Design
“Flexible layouts and multifunctional areas that cater to a diverse range of preferences. Mixed-use lobbies that go beyond the traditional check-in area, which can serve as a social hub with various types of activations like pop-ups or art installations. This trend extends to seeing more custom furniture incorporated into the design as well, which [can] enhance the flexibility of the spaces.” —Jun Aizaki, founder + principal, CRÈME
“The integration of artificial intelligence (AI). AI-driven systems will be implemented for personalized guest experiences, predictive analytics for service optimization, and smart room functionalities. The guestroom will be tailored to the guest based on their individual needs with AI assisting in creating a 24/7 concierge experience.” —Kellie Sirna, owner + principal, Studio 11 Design
“A focus on creating memorable meeting and event spaces that are experience-driven concepts [instead of] boring white box meeting spaces and corridors. In major urban centers, we are redesigning our meeting and event spaces to be design-driven spaces that are not unlike members clubs and socially rooted F&B spaces.” —Larry Traxler, senior vice president of global design, Hilton Hotels & Resorts