Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue
News: Business + People|Hotels + Resorts
October 28, 2023

InterContinental Undergoes a Global Brand Evolution

The transformation aims to redefine the modern luxury travel experience

Words by: Stephanie Chen • Photos courtesy of Adobe Stock

Paris France Intercontinental hotel in rue Scribe

News:

Business + People | Hotels + Resorts
October 28, 2023

InterContinental Undergoes a Global Brand Evolution

The transformation aims to redefine the modern luxury travel experience

Words by: Stephanie Chen • Photos courtesy of Adobe Stock

InterContinental Hotels & Resorts, part of IHG’s luxury and lifestyle portfolio, is reimagining the luxury travel experience with new offerings, a fresh brand culture, and an upgraded F&B and hotel design strategy tailored to today’s travelers. With 93 new hotels and resorts in the pipeline, these new concepts are designed to shape the future of InterContinental.

“This isn’t a rebrand or repositioning; rather, it’s a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveler,” says Tom Rowntree, vice president of luxury brands at IHG Hotels & Resorts. “Collaborating with our 215 hotels worldwide, we are committed to delivering precisely what todays and tomorrow’s guests, owners, and colleagues require.”

The brand transformation acknowledges that guests require seamless transitions throughout their day. In response to this, InterContinental is creating experiences and resources to help travelers “shapeshift” accordingly.

New initiatives include scientifically backed food and beverage programs that help reduce travel fatigue while ensuring dining options reflect different needs depending on the day. Guests will also receive access to Timeshifter, a jet lag app that utilizes circadian science to help travelers quickly adapt to new time zones. Further, InterContinental collaborated with neuroscience-based designer Isabelle Sjövall to revolutionize guestroom spaces to address travel fatigue and enhance the restorative process.

Another feature of the brand evolution is the addition of Concierge Galleries. Going beyond the standard concierge desk, these outposts will more closely resemble a luxury boutique, bringing together interactive displays, library spaces, informative features, and, in some cases, art installations or designer pop-ups. The intention is to facilitate more natural and engaging interactions between the guest and concierge.

“Each InterContinental hotel or resort is an experience-driven bespoke concept, tied together by our new design pillars that form the strength of our brand design style: Cultivated Elegance,” adds Melissa Messmer, global head of design for luxury brands at IHG.

More from HD:
Luxury Senior Living Moves Into Metropolitan Areas
The Hospitality Industry Makes Strides in Sustainability
HDTV Tours the Penny Williamsburg in Brooklyn

Business + People | Hotels + Resorts
IHG•Upscale + Luxury

SHARE

em

ln

fb

pn

tw

NEWS Business + People

Visionaries Take the Stage at HD Expo + Conference 2025

May 8, 2025
NEWS Business + People

2025 IIDA/HD Product Design Award Winners Announced

May 8, 2025
NEWS Business + People

Visionaries Take the Stage at HD Expo + Conference 2025

May 8, 2025
NEWS Business + People

2025 IIDA/HD Product Design Award Winners Announced

May 8, 2025
← Previous Article Next Article →
HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow