Pure Grey has arrived in New York as the newest consulting group focused on hospitality, concept development, branding, training, and restaurant and bar management. Comprising industry experts, the collective aims to propel hotel F&B programming forward with a focus on developing concepts specifically for each hotel market and demographic.
The team includes vice president and team lead Guy Heksch; senior director of operations and development Ed Viita; culinary director chef Andres Jimenez; culinary manager chef Thais Rodriguez; service and guest experience manager Edie Burns; and creative and strategic manager Logan Faure. Born from Marriott International’s acquisition of Starwood last year, the group operates independently while under the Marriott umbrella.
Based in Manhattan’s Tribeca neighborhood, the office is equipped with a full restaurant kitchen to develop recipes, tasting menus, and train staff.
