Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue
News: F+B|Retail + Commercial
March 2, 2023

Roar Designs Three Shops For HERE-O Donuts

A trio of UAE storefronts are tickled pink with a playful spin on industrial motifs

Words by: Will Speros • Photos by Chris Goldstraw

HERE-O Abu Dhabi Dubai Roar Studio

News:

F+B | Retail + Commercial
March 2, 2023

Roar Designs Three Shops For HERE-O Donuts

A trio of UAE storefronts are tickled pink with a playful spin on industrial motifs

Words by: Will Speros • Photos by Chris Goldstraw

Design studio Roar has unveiled designs for a trio of doughnut shops across the UAE. Distinguished by soft lines and electric pink hues, HERE-O Donuts stands out among the F&B options at the Nakheel Mall and City Centre Mirdif shopping centers in Dubai, and in Khalifa City, Abu Dhabi. Abundant neon and curvilinear forms define the pastry brand’s visual identity, reinterpreting a factory aesthetic and inspiring play.

“Our brief was to create a space that reflects the brand’s identity, which is resolutely embedded in the idea of fun and play, while devising a rich sensorial journey for the customer,” says Roar senior designer Sara Jamil. “A customer’s first impression typically forms in the first few seconds of entering a shop, that’s why we wanted to design an aesthetic that was immediately dynamic and a true physical manifestation of the brand.”

Custom suspended neon lights cast sinewy, bespoke leather furniture in varying rose tints. Smoked pink mirror and graphite black tile floors with pink grouting also wrap interiors, while metal mesh and wall cladding echo the corrugated metal sheets that adorned HERE-O’s first doughnut truck.

Each of the three locations are equipped with technological focal points, from branded claw machines to a wall-mounted, rotating conveyor belt. Site-specific details also abound in the form of a digital screen that mimics the forms of visitors playing in front of it at the Mirdif outpost and an interactive hologram device at Nakheel.

More from HD:
The Restaurant World Embraces Pop-Ups and Speakeasies
The Latest Retail Stores Focus On Experience
Submissions Are Open for the 19th Annual HD Awards

F+B | Retail + Commercial
Cafés + Coffee Shops•Middle East + Africa

SHARE

em

ln

fb

pn

tw

NEWS F+B

Art and Hospitality Collide at New York’s Pinky Swear

May 23, 2025
NEWS F+B

Mr Porter London Brings a Sumptuous Experience to Mayfair

May 22, 2025
NEWS F+B

Art and Hospitality Collide at New York’s Pinky Swear

May 23, 2025
NEWS F+B

Mr Porter London Brings a Sumptuous Experience to Mayfair

May 22, 2025
← Previous Article Next Article →
HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow