The visionary team behind globally acclaimed pub the Dead Rabbit unveiled their latest concept: The Irish Exit. Located inside New York’s Moynihan Train Hall, the contemporary Irish pub is the crown jewel of the Moynihan Food Hall.
“For too long, Irish pubs in America have pandered to a stereotypical reflection, or lowest common denominator, of what a true Irish pub can represent,” says managing partner Jack McGarry. “The Irish Exit is an exciting expansion of our ethos at the Dead Rabbit, dedicated to painting an accurate picture of modern Ireland’s vibrant culture, complete with great hospitality and high-quality drinks.
Branding agency Crown Creative brought the Irish Exit to life with details that pay homage to train journeys. The bar features classic transportation signage, vintage train departure clapper boards, and a color palette that ranges from smoked white and rust to emerald and dark ruby red. Playful slogans, like “A Pint of Plain for the Train,” also add a whimsical touch.
Ultimately, the Irish Exit offers an escapist experience for both locals and those traveling via Amtrak, LIRR, or MTA who are in search of a quick pre-commute pint, after-work drinks, or a casual meetup. Here, the “Irish exit”—a term traditionally associated with leaving without saying goodbye—takes on new meaning as a portal to introduce patrons to the vibrant spirit of Ireland.
“We also see the Irish Exit as a vehicle for growth, in ways that differ from the Dead Rabbit in volume and expediency, and we are actively exploring further locations in transit hubs, stadiums, and more,” McGarry adds.