Starwood Hotels & Resorts Worldwide has plans to debut the Aloft and Element brands in Dubai. Scheduled to open in 2018, Aloft Dubai Raffa and Element Dubai Raffa will bolster Starwood’s presence in Dubai. With the debut of both brands in 2018, Dubai will soon be home to all nine of Starwood’s brands.
“We are very excited to introduce the Aloft and Element brands into Dubai and are delighted to expand Starwood’s successful relationship with wasl hospitality & leisure,” says Michael Wale, president for Starwood Hotels & Resorts, Europe, Africa and Middle East. “With the Dubai government promoting midscale hotel development ahead of the Dubai World Expo 2020, we believe the timing is right to widen the reach of our signature Aloft and Element experiences, which are revolutionizing the hospitality industry by delivering a modern, urban-style experience at an affordable price.”
Aloft Dubai Raffa and Element Dubai Raffa will be built simultaneously and operate as a unique complex offering 165 and 96 rooms, respectively, upon opening in early 2018. Aloft Raffa will feature the brand’s signature W XYZ Bar and Re:fuel by Aloft, the grab-and-go eatery. Other amenities include a fully equipped fitness center and a refreshing outdoor Splash pool. All of Aloft Raffa’s facilities will be accessible to guests of Element Raffa.
Dubai is the company’s second largest market after New York City with 15 operating hotels and six properties in the pipeline, including Aloft Raffa and Element Raffa.
