A joint venture between Philippine Filinvest and Indonesian Archipelago International, FilArchipelago Hospitality has rebranded itself as Chroma Hospitality and unveiled a new lifestyle brand—Canvas Hotels & Resorts.
Chroma is now undergoing a $400 million, company-wide expansion. Seeking third party owners across its four brands, it plans to open seven new hotels and will concentrate growth in the Visayas, a principal geological island division of the Philippines where local partner Filinvest possesses landholdings and mixed-used developments.
As FilArchipelago Hospitality, the company included Crimson Hotels & Resorts, a luxury brand; Azure Beach Club, co-branded with Crimson; and Quest Hotel, a brand for meetings, incentives, conferences, and exhibitions (MICE).
Canvas will cater to a younger audience with a music-inspired atmosphere. The first hotel will launch in the Cubao commercial district of Quezon City, a populous urban locale in the Philippines, and will include 228 rooms. In 2018, a second 185-room beach resort will follow in Mactan—an island within the Philippines’ Cebu province, which will see an additional 228-room location in 2019.
An urban island theme will predominate Canvas hotels, which will feature digital art, communal spaces, in-room automation, DIY mojito stations, custom vending machines, and an in-house DJ.
Chroma is also expanding its other brands, with a third Crimson hotel to open on Boracay in the third quarter of 2016; two Quest branded locations to come in 2018; and a second Azure Beach Club location to debut at Crimson Boracay. Both in the Philippines, the new Quest hotels include a 162-room site in Dumaguete City in the Negros Oriental province and the 167-room Quest Hotel in Tagaytay—a city in Cavite—with meeting space to accommodate more than 500 people.
