Graduate Hotels is set to launch a 177-key hotel just steps from Auburn University this September.
Spanning nearly 140,000 square feet, the ground-up property covers five floors and will boast 10,000 square feet of meeting and event space, the brand’s signature lobby study table, an indoor-outdoor rooftop bar and restaurant, and Bo Jackson’s Beans (a coffee shop and bar created in partnership with the sports legend and 1985 Auburn alum).
Graduate Auburn, AL will draw inspiration from the community’s vibrant spirit as a storied university town, with an eclectic style that fuses Southern charm with modern sophistication.
Throughout the hotel, bespoke design elements will reference local heroes, legends, and university traditions. For instance, a carved wooden statue of Bo Jackson will be featured in the lobby bar, guestroom sconces will nod to the university’s fight song, and orange and navy blue furnishings match the university’s colors.
“Auburn is a quintessential college town oozing with tradition and charm,” says Ben Weprin, founder and CEO of Graduate Hotels. “It was never about whether we wanted to be in Auburn, but always about finding the right site. Auburn boasts a rich heritage and tradition, and we’ve woven subtle and not-so-subtle nods to that history throughout every nook and cranny of the hotel.”
The opening of Graduate Auburn, AL will mark the brand’s inaugural hotel in Alabama and its 35th property overall.