Marriott Acquires citizenM for $355 Million

The addition emphasizes Marriott’s focus on growing its lifestyle and select-service offerings

Published: July 28, 2025By Stephanie Chen
Photos by By Richard Powers, courtesy of citizenM

citizenM Menlo Park in California

Marriott International has acquired citizenM, a Netherlands-based lifestyle hotel brand recognized for its technology-rich guest experience and design-forward ethos.

The deal marks a significant step in Marriott’s global push to expand its select-service and lifestyle lodging offerings.

washington dc capitol citizenM blue green chairs wall bookshelf red spiral staircase

citizenM Washington DC Capitol

Marriott’s addition of citizenM

The citizenM portfolio currently comprises 37 operating hotels (totaling 8,789 rooms) that span key markets in the U.S., Europe, and Asia Pacific. Properties are situated in major gateway cities, including New York, London, Paris, and Rome.

The brand’s growth pipeline features two under-construction hotels, representing more than 300 rooms, with additional development anticipated over the next decade.

Founded in 2008, citizenM targets a community of value-conscious, tech-savvy travelers. The brand’s identity is shaped by features such as smart in-room design, efficient use of space, immersive common areas filled with local art, and a focus on collaborative workspaces. Onsite amenities include creative meeting rooms, grab-and-go F&B options, and vibrant rooftop decks. Each hotel prioritizes authenticity and local connection, tapping into the preferences of a generation seeking both comfort and experience.

“As travelers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio,” says Anthony Capuano, president and CEO of Marriott International. “Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.”