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News: Retail + Commercial|Wellness + Sustainability
March 20, 2023

Ancient Greece Inspires a Hair Salon in Valencia

The Hair Clinic’s new location was crafted by Viruta Lab to embody Greek goddess Aphrodite

Words by: Will Speros • Photos by David Zarzoso

The Hair Clinic Valenica Spain Viruta Lab

News:

Retail + Commercial | Wellness + Sustainability
March 20, 2023

Ancient Greece Inspires a Hair Salon in Valencia

The Hair Clinic’s new location was crafted by Viruta Lab to embody Greek goddess Aphrodite

Words by: Will Speros • Photos by David Zarzoso

The Hair Clinic in Valencia, Spain has relocated to a new storefront crafted by locally based design studio Viruta Lab.

The Greek goddess Aphrodite served as a muse for the design, as well as the architecture of ancient Greece, which is echoed through a noble materiality, limestone tones, and a lack of polychromy. “Viruta Lab has chosen to immerse itself in ancient Greece, to rescue the beauty of Aphrodite’s hair, the power of her representation as a free woman with long hair and enhance it,” Viruta Lab cofounders David Puerta and Mariz Daroz say.

A trio of barrel vaults articulated across the ceiling configure the interior in three zones, all of which maximize lofty height and ornate curvature. The circumferential geometry also alludes to the shape of the hair follicle, while white, platinum, sienna, and toasted shades recall different hair colors.

Beyond the inviting entrance, a cozy waiting room is gently illuminated by diffused natural light that instills a sense of tranquility. “A natural light that slips through the vaults to give the space a diffused light, breaking the limits of light and shadow in a friendly and continuous way, creating an effect of calm and relaxation,” Puerta and Daroz add. “A necessary state of mind for the user moments before the intervention or consultation.”

Cylindrical, double-height counters in the intervention areas boast sumptuous ceramic shells that contrast lacquered metal and prism glass of the internal doors. Monolithic furniture rounds out the sparse interiors, aptly reminiscent of a Greek forum.

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