YOO, a residential design brand, is joining forces with IWG, a firm specializing in flexible workspaces, to introduce a new concept that merges design and productivity.
Marking YOO’s first foray into the workplace sector, the five-year partnership will bring thoughtfully designed, technology-driven workspaces to key markets across Europe, North America, South America, Asia, and the Middle East.
“We are thrilled to join forces with IWG to pioneer a new design-approach to flexible working,” says John Hitchcox, chairman and cofounder of YOO. “This partnership allows us to bring YOO’s iconic designs to a global audience while addressing the changing demands of modern life. Together, we are creating destinations where people can work and thrive.”
The Lakes by YOO in Cotswolds, UK
Blending YOO’s signature design-forward approach with IWG’s expertise in adaptable work solutions, the collaboration will offer elevated environments tailored to the evolving demands of modern professionals. Each location will reflect its local market and deliver a cohesive experience centered on innovation, functionality, and community.
“Over the past few years, we’ve seen hybrid and more flexible ways of working become the default model for millions and we are pleased to continually expand our products and services to meet the needs of our customers today and tomorrow,” says Mark Dixon, founder and CEO of IWG. “Through this partnership with YOO, we are blending YOO’s standout design innovation with our unrivaled flexible workspace and office expertise, to provide beautiful, functional spaces that meet the demands of the future.”
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