Global design consultancy Harrison has unveiled the Hampton Social Dallas, a four-story dining and social destination from Parker Hospitality.
Located in the Texas city’s historic downtown district at Pegasus Plaza, the 17,224-square-foot venue is housed within a restored 1916 building. As part of the adaptive reuse, the design team preserved and revitalized the building’s original terracotta façade, adding new signage and bold blue window frames to create a modern contrast while honoring the structure’s century-old heritage.
Inside the Hampton Social Dallas
The Hampton Social Dallas unfolds across four levels, each offering a distinct experience. The ground-floor restaurant and bar features an indoor-outdoor layout with a park-facing façade that fully opens to Pegasus Plaza. The second level offers a more intimate dining setting, while the third floor is designed for vibrant, cocktail-forward socializing. In the basement, a members-only lounge provides a refined and private escape.
Guided by a design narrative rooted in the feeling of long summer days on the East Coast, the interiors combine light, coastal textures with urban elements. Whitewashed wood, woven textiles, and rope detailing are balanced by exposed brick and raw steel, resulting in a casual yet elevated aesthetic. The layered palette reflects both the warmth of seaside hospitality and the character of the building’s urban context.
“Hampton Social has always been rooted in a thoughtfully curated, welcoming atmosphere,” says Keith Anderson, global CEO of Harrison. “With this location, our team had the opportunity to build on that strong foundation, preserving the brand’s signature beachfront inspired aesthetic while refining the design with a mix of coastal and elevated materials, rich textures, zoned social seating, and carefully considered lighting, providing an approachable experience, while maintaining the breezy, celebratory Hampton Social vibe.”
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