Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue

PEOPLE:

Interviews
December 11, 2019

Emily Isenberg, Isenberg Projects

Words by: Alia Akkam
People:
Interviews
December 11, 2019

Emily Isenberg, Isenberg Projects

Words by: Alia Akkam

Passionate about creative placemaking and community engagement, Emily Isenberg leads Boston-based Isenberg Projects, a creative strategy and experimental marketing agency that works with real estate developers, municipalities, cities, and institutions, including such notable names as Jamestown Properties, Harvard University, and Kanye West. Isenberg’s talk outlined how to capture people’s attention by pushing boundaries and redefining expectations.

The Power of Pop-Ups
To redevelop Boston’s Fenway Park neighborhood as the Fenway, Isenberg took over a vacant retail space. After spending $1,500 on paint, 28 different pop-ups unfolded in a little more than 30 days, creating a micro-community of sorts. Another example is the Boston Pickle Fair. Launched to draw attention to the Innovation and Design Building in the Seaport, 4,000 attendees showed up and became the foundation of the property’s identity. “Precise execution and nontraditional approaches are a big part of creating memorable experiences,” she says.

Harnessing the Creative Economy
Boston’s Lower Allston is home to both the Harvard Business School and a large number of artists, so when Isenberg Projects was asked to prime the neighborhood for the school’s campus extension, the agency gained the trust of local artists by crafting a giant grocery store space inspired by Claes Oldenburg, who opened an experimental store in Manhattan’s Lower East Side in 1961. Here, some 150 artists brought in whatever works they wanted to sell. Extending that local narrative is the more recent Studio Allston Hotel, a boutique property by local firm Dyer Brown. It features works by more than 20 artists, complete with a gallery space that underscores how “partnerships are crucial to leveraging a broader audience,” she says.

Social Media Isn’t Mandatory
Autodesk’s Design Night events are now hosted around the world, and Isenberg Projects was responsible for the prototype. Though it didn’t yield much social media engagement, it garnered repeat attendance and proved that “if we can make something that feels memorable, then maybe the phones will die,” she says. “How do we preserve the core of what makes our city interesting instead of having everything feel like it’s slicked down in the same way?”

A mural by Jason Woodside welcomes guest to the Studio Allston Hotel in Boston, a collaboration between Dyer Brown and Isenberg Projects

Barry’s Shop combines a retail shop, art studio, and workshop space

Barry’s Shop pays homage to classic American grocery stores

Photography by Alan Wallace and courtesy of Emily Isenberg
Interviews

SHARE

em

ln

fb

pn

tw

← Previous Interview Next Interview →
People Interviews

Marfa Becomes a Canvas During Art Blocks Weekend

May 21, 2025

People Interviews

John Grossman Reinvents His Legacy

Apr 28, 2025

HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow