The 50 Best Hotel Openings of 2025

The July London, UK

Keys: 114
Design: Fettle, in collaboration with the July’s in-house team
Why we love it: Bringing Amsterdam-born charm to the UK, apartment-hotel brand the July debuted in the Victoria area of London with Art Deco-tinged spaces that feel both lived-in yet elevated. A standout is the Idler restaurant, where a ceiling mural by artist Eliza Downes makes an attention-grabbing statement.
Owner: Aware Super | Operator: The July Group

Photo by Helen Cathcart