Birch Hotel Offers a Warm Escape from Urban Living

When carpet in the reception area was pulled up, floorboards numbered with white paint from a previous renovation were unveiled. Instead of concealing the marks, Red Deer left them exposed in celebration of the space’s evolution. “In today’s social climate we believe that sustainability needs to be at the heart of any concept,” explains O’Brien. “As a hotel offering an escape from the city, and all the pressures of perfectionism in modern-day living, the idea that ‘flaws’ should be appreciated is compelling.”