Accor has announced a new strategic partnership with international luxury lifestyle company Faena Group focused on expanding the Faena brand across the globe.
“We have found in Accor a perfect partner—we have a shared vision and passion,” says Faena CEO and founder Alan Faena. “As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms, and becoming new international cultural epicenters.”
Faena will work with Accor to break ground on new Faena Districts in a range of global destinations, with the rollout set to begin in Dubai. The new venture will also manage Faena Buenos Aires and Faena District Miami Beach.
“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators, and visionaries bring,” explains Accor chairman and CEO Sébastien Bazin. “Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions.”
Faena adds: “It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality.”
