Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue
News: Business + People
April 19, 2023

Hyatt Announces New Brand, Hyatt Studios

Hyatt Studios is the hotel company’s first entry into the upper-midscale category in the Americas

Words by: Will Speros

Hyatt Studios Hyatt Hotels Corporation
Rendering courtesy of Hyatt
Rendering courtesy of Hyatt

News:

Business + People
April 19, 2023

Hyatt Announces New Brand, Hyatt Studios

Hyatt Studios is the hotel company’s first entry into the upper-midscale category in the Americas

Words by: Will Speros

Hyatt Hotels Corporation has revealed plans to launch its first upper-midscale brand in the Americas. Joining Hyatt Place, Hyatt House, and Caption by Hyatt in the select-service category, Hyatt Studios will support both extended-stay and shorter length-of-stay business and leisure travelers.

More 100 properties are already in the works per signed developer agreements, and construction on the first Hyatt Studios hotel is slated to kick off later this year. The new brand will be distinguished by a “developer-informed approach” that prioritizes scalable construction options and an efficient operating model designed for flexibility across primary, secondary, and tertiary markets.

“We are proud to launch the Hyatt Studios brand and bring the high-quality experience and level of care promised by the Hyatt brand to smaller markets and submarkets where we don’t have Hyatt hotels,” says Jim Chu, chief growth officer for Hyatt. “We identified a white space for Hyatt, creating a compelling opportunity to significantly accelerate our industry-leading net rooms growth, care for World of Hyatt members on more stay occasions, and introduce World of Hyatt to new guests in a new segment, which we expect will drive increased direct bookings for all properties across the Hyatt portfolio.”

“As with all brands in the Hyatt portfolio, Hyatt Studios hotels will appeal to the high-end guest within its segment,” adds Amy Weinberg, Hyatt senior vice president of loyalty, brand marketing, and consumer insights. “Amidst a sea of interchangeable extended-stay competitors, Hyatt Studios hotels will transcend dated notions of value-driven compromise by inviting guests to enjoy both the coziness of a studio apartment and the positive energy of being in a creative studio, all with the quality and contemporary style that is characteristic of Hyatt.”

Accommodations at Hyatt Studios hotels will marry form and function across all configurations, including suites equipped with kitchens. Grab-and-go breakfast and a 24-hour market will be offered at each location as well.

More from HD:
2023 Development Update: New York
4 Panelists Offer a Sneak Peek to HD Expo + Conference 2023
Amber Asher on What’s To Come From Standard International

Business + People
Hyatt

SHARE

em

ln

fb

pn

tw

NEWS Business + People

On the Move: Hospitality Industry Organizational Updates

May 19, 2025
NEWS Business + People F+B

AAPI Voices Take Center Stage in Hospitality Conversation

May 15, 2025
NEWS Business + People

On the Move: Hospitality Industry Organizational Updates

May 19, 2025
NEWS Business + People F+B

AAPI Voices Take Center Stage in Hospitality Conversation

May 15, 2025
← Previous Article Next Article →
HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow