Max Brown Hotels has launched its inaugural boutique property in Milan, Italy. The opening of Max Brown Missori comes as part of the brand’s expansion under Amsterdam-based hospitality group Sircle Collection.
The interiors of the new hotel were crafted by SZ Design in collaboration with Sircle’s in-house design team. Max Brown Missori features 64 guestrooms—ranging from tiny to extra-large—designed to exude a vibrant 1970s-inspired atmosphere with warm colors and vintage details.
To maintain a sense of authenticity, much of the property’s original furniture was repurposed, and items not integrated into the hotel were donated to local charitable organizations—a testament to the project’s commitment to sustainability and community support.
Liran Wizman, founder and owner of Sircle Collection, describes Max Brown Missori as a place “where charm and coziness come together, embodying the playful spirit of Max Brown Hotels. We’ve been eagerly looking forward to opening our first property in Italy, and this marks a significant milestone to infuse our unique hospitality into this vibrant city.”
Max Brown Hotels also operates properties in Amsterdam, Berlin, Düsseldorf, and Vienna.
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