Hilton Worldwide plans to rebrand the historic Concorde Opéra hotel under its Hilton Hotels & Resorts brand in late 2014.
The Concorde Opéra will undergo a significant investment program to restore and reinvigorate the 124-year-old landmark prior to rebranding as the Hilton Paris Opéra next year.
Rob Palleschi, global head, Hilton Hotels & Resorts, says, “Paris has long been considered one of the world’s great tourist destinations, in part due to its rich architectural and cultural history. This hotel is renowned for its intricate façade and today’s agreement will pair one of Paris’ best known buildings with our signature hotel brand. We’re excited to be creating a Hilton hotel of exceptional quality in the Hilton Paris Opéra.”
Hilton Worldwide has also signed a management agreement to brand a new hotel as Hilton Chantilly Hotel & Conference Centre, set outside of central Paris. The hotel is expected to open to guests in early 2015.
“More than 70 million people travel to Paris each year, placing it in the top five most popular cities to visit globally,” says Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide. “This considerable demand represents a great opportunity for our brands. The new Hilton Paris Opéra will take advantage of a premium location, and will complement our existing Hilton Hotels & Resorts at La Défense, Charles De Gaulle and Orly Airports, in addition to the Hilton Chantilly Hotel & Conference Centre, which is currently under construction.”
