TRAVELCLICK and the Hospitality Sales & Marketing Association International (HSMAI) have named Joie de Vivre Hospitality the 2009 eMarketer of the Year. The award reflects superior ability to attract and convert guests through the Internet. Participants were judged on the strength of their web presence and booking performance driven by world-class online marketing, including website design, search marketing, emerging channels, and community development through social marketing.
Joie de Vivre increased web traffic by 65 percent and grew web business by over 50 percent using a creative combination of strategies, including integrated brand campaigns, alternate channels, social marketing, search engine optimization, and pay-per-click advertising-coupled with an enhanced web platform and booking engine, and strong relationships with third-party sites.
