Valencia, Spain-based design practice Masquespacio has completed the second outpost for smartphone repair and gadget store Doctor Manzana. Situated in Valencia’s University district, the 580-square-foot venue honors mainstays of the original store’s design while introducing a new, bespoke customer experience.
The outpost’s color palette mirrors the vibrancy of the original store: Green and blue tones reference the role of the “doctor,” while salmon and purple splashes pay tribute to fashion-forward shoppers and tech-savvy customers, respectively. The new design also includes the first venue’s signature positioning of all screens at a 45-degree angle. Metal details infuse an industrial sensibility across the space, reminiscent of laboratories. A separate space will serve as a host for workshops and talks as well.