The 50 Best Hotel Openings of 2025
Now Now Noho, New York
Keys: 180
Design: Gene Kaufman Architects and Islyn Studio
Why we love it: The Dovetail & Co property brings a design-forward take on solo travel, blending European sleeper-car nostalgia with Japanese capsule ingenuity. Dreamy interiors and bold communal spaces transform the petite property into a playful, practical, and unmistakably New York destination.
Owner, operator + purchasing firm: Dovetail + Co.
Photo by Matt Kisiday