Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue
PROJECTS: F+B
February 3, 2021

Veneno Restaurant Celebrates Ancient Mexican Heritage

In Guadalajara, Pragma Estudio crafts a desert-inspired setting with a modern twist

Words by: Alia Akkam • Photos Cesar Béjar Studio

A variety of carved patterns make up Veneno's eye-catching, textural ceiling
A variety of carved patterns make up Veneno's eye-catching, textural ceiling

Projects:

F+B
February 3, 2021

Veneno Restaurant Celebrates Ancient Mexican Heritage

In Guadalajara, Pragma Estudio crafts a desert-inspired setting with a modern twist

Words by: Alia Akkam • Photos Cesar Béjar Studio
A variety of carved patterns make up Veneno's eye-catching, textural ceiling

In the Mexican state of Chihuahua, Paquimé, the UNESCO World Heritage site also known as Casas Grandes, impresses with its clustered remains of ancient adobe dwellings. It was a photograph of this prehistoric archaeological marvel that sparked the design of Veneno, a restaurant in Guadalajara brought to life by Monteón Arquitectos Asociados and Pragma Estudio.

From the beginning, the clients had a specific vision for Veneno, explains Pragma Estudio’s Juan Antonio Ángel Ramírez, founder of the locally based practice. The objective was to capture the look and feel of the enigmatic Paquimé. “They wanted us to translate that carved-from-the ground aspect of the place, but from a contemporary approach,” he says.

As a result, Veneno is aptly dominated by durable, earth-toned plaster that reflects the hues of the desert. Yet, despite the simplicity of the material, its nod to the region’s legacy of craftsmanship is clear. Consider the organically shaped niches sculpted into the backbar that are reminiscent of jigsaw puzzle pieces, or the freestanding walls that lend diners a sense of privacy.

The desert-inspired interior palette is dominated by earthen tones and natural elements

By embracing natural elements like stamped concrete flooring and Rosa Morada, an indigenous Mexican wood, the designers reinforced the plaster’s monochrome appeal throughout the space, accenting it with ceramic tiles, steel, and leather. “We wanted to give each element its own character among a seamless palette,” points out Ramírez.

A dramatic relief ceiling comprising nine carved-, thermoformed-, and painted-CNC modules that form random patterns through three-point connections juxtapose the serene backdrop. Beyond providing a burst of texture to the room, the ceiling also plays a utilitarian role, concealing light fixtures, speakers, and CCTV equipment.

Anchored by an open kitchen, Veneno invites diners to partake of the reimagined, age-old stone-and pit-oven cooking rituals synonymous with northern Mexican haciendas. “We liked the idea of being a stage,” says Ramírez, “where guests and staff perform daily scenes spending time together around fire.”

The open kitchen further immerses visitors in the dining experience

F+B

SHARE

em

ln

fb

pn

tw

PROJECTS F+B Hotels + Resorts

The 21st Annual HD Awards Project Winners and Finalists

May 07, 2025

PROJECTS Boutique + Lifestyle F+B

Trendspotting: Members Clubs

Jan 03, 2025

← Previous Project Next Project →
HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow