Casual Italian restaurant Bar Primi has launched its second location in New York. Designed by Meyer Davis in collaboration with NoHo Hospitality, the new outpost is located in Midtown Manhattan’s Penn District.
Embracing the site’s industrious history as a loading dock, Meyer Davis opened up the façade with expansive steel windows and doors that are paired with limestone walls.
Upon entering, diners are greeted by a central bar featuring Calacatta Viola marble and glazed tiles. An intentionally layered palette—mixing organic materials with vibrantly colored and patterned elements—creates an energetic yet approachable ambiance, capturing the spirit of the Primi brand.
The main dining room is peppered with large-scale wall murals and framed artwork, while a preserved tree installation surrounds the central banquette for an indoor/outdoor feel.
Connected to the main dining space by rippled, colored panels is a private dining space housed within a steel enclosure that fosters a visually striking and playful effect.
The indoors seamlessly transitions to the outdoor seating area—where a bar is featured—via the same red and yellow color palette.
“When dining at Bar Primi Penn District, guests should feel a sense of familiarity,” says Shannon Senyk, associate, senior design lead at Meyer Davis. “The new location in Penn District aims to bring the same charm and culinary excellence that New Yorkers have come to expect from the original Bowery staple.”
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