Now Now NoHo is slated to open in the heart of New York’s NoHo neighborhood this April.
Envisioned as a boutique experience for solo travelers, the hotel offers 180 compact sleeper cabins that combine the nostalgia of European train cars with the ingenuity of Japanese capsule hotels.
Led by Dovetail + Co with a design led by New York-based Islyn Studio, Now Now NoHo is inspired by the vivid world of dreams, with interiors that blur the line between reality and possibility.
Rooms at Now Now NoHo
Accommodations include an entry-level room category and a slightly larger Now or Never sleeper cabin, which features art murals by local artists. The property also offers a dedicated Women+ floor, specifically designated for women and non-binary guests.
Shared bathrooms are equipped with lockable showers and toilets. Bathrooms are designed to be as functional as they are bold, thanks to purple doors, green sinks, herringbone green tile, asymmetrical mirrors, and pendant lighting.
Spaces to gather
Communal spaces for guests to gather include a lounge, a vibrant lower-level space with gradient rainbow-colored wallpaper, and a vending machine stocked with health and wellness products.
Now Now NoHo will also host a calendar of activities spanning yoga and wellness classes at the nearby Three Jewels, happy hours at Bowery Electric, and coffee cuppings at Dark Matter Coffee.
The hotel offers a pre-arrival self-check-in through a mobile app, in addition to check-in kiosks in the lobby.
“Now Now NoHo was created to bring travelers an affordable yet meaningful experience in one of the most vibrant neighborhoods in New York City,” says Phil Hospod, founder and CEO of Dovetail + Co. “We’re thrilled to offer a basecamp where guests can recharge, explore, and connect with fellow adventurers. It’s not just a place to stay—it’s a gateway to everything that makes New York City extraordinary.”
More from HD:
9 Trends That Will Shape the Hospitality Industry in 2025
Class Is in Session Inside This 18th-Century Barcelona Landmark
Filippo Arnaboldi Evolves Frette’s Storied Italian Craftsmanship
