Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue
News: Hotels + Resorts
August 1, 2024

The StandardX, Melbourne Channels Fitzroy’s Creativity

Standard International inaugurates its newest hotel concept with a 125-key outpost in Australia

Words by: Stephanie Chen • Photos courtesy of Standard International

standardx melbourne lobby loft red

News:

Hotels + Resorts
August 1, 2024

The StandardX, Melbourne Channels Fitzroy’s Creativity

Standard International inaugurates its newest hotel concept with a 125-key outpost in Australia

Words by: Stephanie Chen • Photos courtesy of Standard International

The StandardX will debut its inaugural outpost in Australia next week.

The new hotel concept from Standard International takes the iconic Standard Hotel brand back to its youthful roots.

Located in the vibrant, post-industrial enclave of Fitzroy, the StandardX, Melbourne takes inspiration from the neighborhood’s 1970s and ’80s heyday when experimental art, music, and culture flourished.

standardx melbourne mirrorsThe StandardX, Melbourne’s simple aesthetic

Keeping with the DNA of Standard, style rules at the StandardX, with interiors led by locally based interior design firm Hecker Guthrie.

Guests enter the lobby through a bold revolving door, arriving on the ground floor, which opens to an airy elevated loft featuring a fireplace.

Columns wrapped in macrame by artist Sarah Smalltown and paintings from Dane Lovett are complemented by custom furniture and antiques.

From an intimate “cozy king” to a spacious “suite spot,” the 125 rooms at the StandardX, Melbourne are defined by a contemporary, uncomplicated aesthetic.

Awash in a palette of blue and white, the accommodations feature a centrally placed bed paired with a millwork ledge that doubles as a writing corner and open closet. Melbourne’s local talent is showcased throughout via works from artists like Jane Sinclair and more.

The StandardX, Melbourne is also home to a trio of dining concepts: BANG, an all-day Thai concept; the Roof, a secret hideaway accessible exclusively to hotel guests; and the Box, a lobby retail concept with grab-and-go options.

standardx melbourne guestroom with balcony

standardx melbourne guestroom

More from HD:
What I’ve Learned Podcast: Karen Herold, Studio K
Mu Feng Yue Hot Spring Hotel Illuminates the Power of Water
Bunkhouse Group to Launch in Houston This Fall

Hotels + Resorts
Asia Pacific•Lifestyle + Boutique

SHARE

em

ln

fb

pn

tw

NEWS Hotels + Resorts

NoMad Hotels to Debut in the Asia Pacific Region

May 28, 2025
NEWS Hotels + Resorts Wellness + Sustainability

The River Electric Opens as a Camp Resort in Sonoma County

May 28, 2025
NEWS Hotels + Resorts

NoMad Hotels to Debut in the Asia Pacific Region

May 28, 2025
NEWS Hotels + Resorts Wellness + Sustainability

The River Electric Opens as a Camp Resort in Sonoma County

May 28, 2025
← Previous Article Next Article →
HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow