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News: Retail + Commercial
May 15, 2023

Rockwell Group Completes F1 Paddock Club in Miami

The VIP club at Hard Rock Stadium reinterprets classic racing iconography

Words by: Will Speros • Photos by Michael Stavaridis

Paddock Club Formula 1 Crypto.com Miami Grand Prix Rockwell Group

News:

Retail + Commercial
May 15, 2023

Rockwell Group Completes F1 Paddock Club in Miami

The VIP club at Hard Rock Stadium reinterprets classic racing iconography

Words by: Will Speros • Photos by Michael Stavaridis

Linked to Hard Rock Stadium, the Paddock Club debuted last week just in time for the Formula 1 Crypto.com Miami Grand Prix.

Designed by Rockwell Group, the 190,000-square-foot luxury club marries vintage racing iconography with a fresh sense of vibrancy. “We created an elevated tropical palette through tones and patterns frequently seen in Miami Beach Art Deco architecture—like greens, brass, terrazzo, palms, geometric Art Deco forms—and infused it with the glamour and energy that Formula 1 is known for around the world,” says Rockwell Group studio leader Matthew Winter.

Inside the loggia-like project, a sophisticated palette of charcoal, soft white, and deep hunter green accentuates columns, serveries, entrances, and a dramatic arrival experience. Custom terrazzo floors permeate the Paddock Club along with curved wood tambour walls.

Undulating white oak ceilings with integrated lighting line the space to create an immersive gesture reminiscent of racetracks and the curvature of classic 1950s racing cars—the sport’s golden era. Custom patterns inspired by racing wheels and tropical greenery further punctuate interiors showcasing the work of Formula 1 photographer Darren Heath as well. “Darren’s photographs really capture a strong sense of movement and light, adding to the dynamism of the space,” Winter adds.

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