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PROJECTS: Retail + Commercial
December 20, 2019

Dear So Cute

Words by: Matt Dougherty

Photography by Dirk Weiblen
Photography by Dirk Weiblen

Projects:

Retail + Commercial
December 20, 2019

Dear So Cute

Words by: Matt Dougherty
Photography by Dirk Weiblen


Located in Haining, China, a city renowned for its shadow puppetry and contribution to the art of cinematography as storytelling, Lukstudio founder Christina Luk says she wanted to instill a sense of performance into retail-café hybrid Dear So Cute. The shopping areas serve as a staged spectacle, while the café is where the audience observes the performers. Three boxes clad in steel and polycarbonate panels are placed on an elevated platform to replicate a theater set with windows framing views throughout. “The ‘watch and be watched’ setting blurs the distinction between performers and audience,” Luk says. A clean, bright palette sets the stage for well-lit pink acrylic panels that bathe the store in a pastel afterglow. “Through infusing the experience of an immersive theater,” she says, “[we experimented with] how commercial activities can bring people together and contribute to a better public realm.”

Retail + Commercial

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