Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue
PROJECTS: F+B
October 31, 2023

Little Goat Diner Sets up Shop in a Former Bowling Alley

Brand Bureau adds funky flair to classic diner aesthetics at chef Stephanie Izard’s new Chicago location

Words by: Alia Akkam • Photos by Stoffer Photography

little goat diner chicago restaurant

Projects:

F+B
October 31, 2023

Little Goat Diner Sets up Shop in a Former Bowling Alley

Brand Bureau adds funky flair to classic diner aesthetics at chef Stephanie Izard’s new Chicago location

Words by: Alia Akkam • Photos by Stoffer Photography

Chicagoans have been flocking to chef Stephanie Izard’s quirky Little Goat Diner in the West Loop since 2012, but earlier this year, the culinary enterprise decamped for Lakeview’s Southport Corridor, sharing space with fellow Boka Restaurant Group ventures GG’s Chicken Shop and Itoko in an old bowling alley.

little goat diner Stephanie Izard new restaurant location chicagoNew York creative agency Brand Bureau was tasked with Little Goat Diner’s second incarnation, and Hilary Miners, head of environment design, says the team reinterpreted diner elements through the lens of a concept dubbed retro electrica. Warm oak paneling, for example, “envelops the perimeter to provide vintage charm, while pops of berry, peach, and sage activate the furnishings,” she says. Further, swaths of citrus yellow tones are found in the checkered linoleum flooring, the fluted tile at the counter, and hand-touched Zellige tile at the pass-thru.

In the smoky mirrored VIP dining nook, neon artwork depicting a goat both strengthens the restaurant’s identity and alludes to Izard’s whimsical cooking, as does the signature clock melding brass and electric pink neon above the main counter. “The neon tube frames the custom clock face,” says Miners, and “celebrates the Little Goat brand with clock hands featuring the goat logo painted in a raspberry red.”

Little Goat Diner chef Stephanie Izard chicago

More from HD:
Luxury Senior Living Moves Into Metropolitan Areas
The Hospitality Industry Makes Strides in Sustainability
HDTV Tours the Penny Williamsburg in Brooklyn

F+B
Americas•Fast Casual

SHARE

em

ln

fb

pn

tw

PROJECTS F+B Hotels + Resorts

The 21st Annual HD Awards Project Winners and Finalists

May 07, 2025

PROJECTS Boutique + Lifestyle F+B

Trendspotting: Members Clubs

Jan 03, 2025

← Previous Project Next Project →
HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow